EC Pro US Privacy Policy

Effective Date: March 15th, 2023

Introduction

EC Pro (“we,” “our,” or “us”) values your privacy and is committed to protecting the personal information of our users. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website, www.ecpro.us, and when you engage with our services.

We understand the importance of transparency and accountability when handling your personal information. By using our website or services, you acknowledge that you have read, understood, and agreed to this Privacy Policy. If you do not agree with any part of this policy, please refrain from using our services.

We encourage you to review this Privacy Policy periodically, as it may be updated from time to time.

1. Information We Collect

We collect both personal information (data that can identify you as an individual) and non-personal information (data that does not directly identify you but helps us improve our services).

Personal Information

We collect personal information that you voluntarily provide to us when you:

• Create an account on EC Pro.
• Subscribe to or purchase our services.
• Submit inquiries through our website’s contact forms.
• Communicate with our support team via email or phone.
• Participate in promotions, surveys, or market research.

This personal information may include, but is not limited to:

• Full name (first and last name).
• Email address (used for account communications and notifications).
• Mailing and billing address (used for payment processing and invoicing).
• Phone number (to provide customer support and service updates).
• Login credentials (username and password, encrypted for security).
• Payment details (such as credit card information, securely processed by third-party payment providers).
• Equestrian business details (if applicable, such as barn name, trainers, instructors, or employees associated with your account).

Non-Personal Information (Automatically Collected)

When you visit our website, we automatically collect certain non-personal information through cookies, tracking pixels, and similar technologies. This information helps us analyze trends, improve site functionality, and enhance the user experience.

This non-personal information may include:

• IP address (used for security and fraud prevention).
• Device information (type of device, operating system, and browser version).
• Website usage data (pages viewed, time spent on the site, links clicked).
• Referring and exit pages (the webpage that directed you to EC Pro and the page you leave from).
• Geolocation data (general location based on IP address, not precise tracking).

You can manage your cookie preferences through your browser settings.

2. Legal Basis for Processing Your Data

We collect and process your personal information based on the following legal grounds:

• Contractual Necessity: Processing your data is essential to fulfill our contract with you, such as providing account access, processing payments, and delivering services.
• Legitimate Interests: We may process data to enhance our services, improve security, or analyze user behavior, provided these actions do not override your rights.
• Legal Obligations: Some data collection is required by law, such as compliance with tax regulations and fraud prevention efforts.
• Consent: When legally required (such as for marketing communications), we will seek your explicit consent, which you can withdraw at any time.

3. Children’s Privacy (COPPA Compliance)

EC Pro’s services are not intended for children under the age of 13. We comply with the Children’s Online Privacy Protection Act (COPPA) and do not knowingly collect, use, or disclose personal information from children under 13 years old.

If we discover that we have inadvertently collected personal data from a child under 13, we will take immediate steps to delete the information from our records.

If you believe that a child has provided us with personal information, please contact us at support@ecpro.us, and we will promptly address the issue.

4. How We Use Your Information

We use the information we collect to:

• Provide and manage your EC Pro account (ensuring access to our services).
• Process payments and complete transactions (using secure third-party payment processors).
• Respond to customer inquiries and support requests (via email, phone, or chat).
• Enhance and personalize your experience (customizing features based on your preferences).
• Analyze user behavior and trends (to improve our services and website functionality).
• Send important account-related notifications (such as password resets, service updates, and billing reminders).
• Send promotional or marketing communications (only if you have opted in; you may unsubscribe at any time).
• Comply with legal obligations (such as fraud prevention and regulatory compliance).

We DO NOT sell or rent your personal data to third parties.

5. Security Measures

We take data security seriously and implement industry-standard security measures to protect your personal information from unauthorized access, misuse, or disclosure. These measures include:

• Encryption: All sensitive data, including payment information, is encrypted using SSL (Secure Sockets Layer) technology.
• Access Controls: Only authorized personnel with a legitimate business need can access sensitive data.
• Regular Security Audits: We continuously monitor for vulnerabilities and apply necessary security updates.
• Data Minimization Practices: We only collect and retain data that is essential for service delivery.

Despite these measures, no system can be 100% secure. If you believe your data has been compromised, please contact us immediately.

6. Your Rights & Choices

Access, Update, or Delete Your Information

You have the right to:

• Request access to the personal data we have collected about you.
• Update or correct inaccuracies in your information.
• Request deletion of your personal information, subject to legal or contractual obligations.

To make any of these requests, please contact us at support@ecpro.us.

Opting Out of Marketing Communications

• You may unsubscribe from marketing emails by clicking the “unsubscribe” link in any promotional email.
• Even if you opt out of marketing emails, we may still send you transactional emails related to your account, billing, or security.

7. Data Retention Policy

We retain personal information only as long as necessary for the purposes outlined in this Privacy Policy. Retention periods may vary depending on legal requirements:

• Account Data: Retained as long as your account remains active plus one year.
• Transaction Records: Retained for at least seven (7) years for tax and compliance purposes.
• Marketing Data: Retained until you opt out.

Once the retention period expires, we securely delete or anonymize your data.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect legal, regulatory, or operational changes. If significant changes are made, we will:

• Post the updated policy on our website with the revised effective date.
• Notify users via email or a website banner if legally required.

We encourage users to review this Privacy Policy regularly.

9. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

• Email: hello@ecpro.us
• Mailing Address: 2277 West St, Germantown, TN, 38120